Renegade Air
Aviation
Nairobi to Kisumu, scheduled service, 2021
The situation
A new carrier entering a route already held by established players, with no brand recognition and a narrow window to win share before the incumbents responded.
What we did
Led the digital launch: positioning, campaign creative, paid and organic social, and the booking journey from first impression to confirmed seat.
The result
Nairobi to Kisumu launched in 2021The route entered service in August 2021 and Renegade Air became a named competitor on the corridor within its first season. Add the load factor or booking figure once approved.
AirKenya, Regional Air and Aerolink
Aviation
Safari air operators, Kenya, Tanzania and Uganda
The situation
Three sister carriers serving the safari circuit with dated digital presence, inconsistent messaging and no shared content system across three markets.
What we did
Rebuilt the digital presence across web, content and social, with a shared editorial system that let three operators publish consistently without three separate teams.
The result
Three carriers, one publishing systemEach airline kept its own voice while running on a single content calendar and asset library. Add the engagement or enquiry figure once approved.
Acacia Collections
Luxury travel
Safari camp portfolio, Tanzania and Kenya
The situation
A multi-property safari portfolio competing for international guests against brands with far larger marketing budgets and established global distribution.
What we did
Built the brand platform and a content system running across every property, so each camp keeps its own character while the portfolio reads as one house.
The result
One brand platform, every propertyPositioning, tone of voice and a working content calendar now sit under the whole collection rather than being rebuilt camp by camp. Add the reach or direct enquiry figure once approved.
Sabar Airlines
Aviation
Nairobi to Mogadishu, Hargeisa and Juba
The situation
A regional carrier serving demanding markets, needing marketing that is modern and confident while staying accurate about safety, schedule and regulation.
What we did
Ongoing brand and content leadership, route communications, and commercial workstreams including reservations and payments infrastructure.
The result
Marketing function built from scratchThe airline now runs a documented content operation and a payments and reservations stack chosen on evidence rather than on a supplier pitch. Add the booking or conversion figure once approved.
Mission Tours and Travel
Travel
Faith and group travel, Kenya
The situation
A specialist operator with strong word of mouth but little presence in the places where new travellers were beginning their search.
What we did
Campaign assets, content calendar and a marketing system matched to the booking cycle of group travel rather than to a generic retail calendar.
The result
Marketing timed to the booking cycleCampaigns now run against departure lead times rather than against the calendar month. Add the enquiry figure once approved.